06 May 2019
Tips to build trust and credibility with your customers via your website
Once upon a time, just having a website was enough to give a business credibility. Nowadays, with so many websites of varying quality on the internet, your website has to work a little harder to build trust with visitors. We've listed a few elements below that will ensure your glass business is perceived as credible and trustworthy by visitors to your website.
Talk like a business
We often see glazing businesses take shortcuts on their website but these time savings could be costing you customers. Here are a few website features you should consider having on your website to demonstrate business credibility:
- An About Us page to put a face to the name
- Contact information, including an address and phone number/s. Just an email address or form may make some people think twice about reaching out to you
- A regularly updated news section or portfolio of recent work
(Creating a portfolio of work on your glazing website)
- A dedicated testimonials page or testimonials scattered throughout your site
(Glaziers, are you encouraging your customers to leave reviews?)
- Links to your company's active social media pages — if they're not being actively updated, leave them out
HTTPS is the new HTTP
In short, an HTTPS site is encrypted, protecting the data from hacking, whereas an HTTP site is not. As of mid-2018, Google Chrome lets the user know if the site they are visiting is secured or not by either displaying a padlock (for a secured, HTTPS site) or a red 'Not Secure' tag (for an unsecured, HTTP site) before the URL in the address bar. If you don't upgrade to HTTPS, your site visitor is seeing a literal red flag against you!
For more information on converting your site from HTTP to HTTPS, here's a how-to guide from Elevated.com.
Put your best foot forward
What your website looks like matters. Dated websites give the viewer the impression that the business doesn't care about how they're perceived.
Most importantly, your website must look legitimate. There are a lot of dodgy websites on the internet and web users are becoming more savvy in their browsing habits. Little things like typos, broken links or images, placeholder content, or just plain old bugs on your website may all make the viewer suspicious as to the legitimacy of your business.
You don't have to spend a lot of money to have a professional-looking website. There are plenty of tools to help you create one with little or no tech experience required (check out 3 simple web solutions to get your glazing website up and running for ideas). Once you've created the site, do a thorough proofread and get someone else to check it with a fine-tooth comb to make sure there aren't any bugs or errors that you've missed.
Also worth considering...
- Purchase a custom domain. If your website uses a free subdomain (for example: glazier.wordpress.com or glazier.wix.com) it automatically raises red flags with the viewer. At the very least it shows an unwillingness to make a small financial investment your business which isn't a good look.
- Display membership badges for any industry organizations you belong to.
We hope you've found simple useful ideas in here to implement on your own website.
Share on Social
26 January 2023
The latest Smart-Builder glass software at Glasstec
The Smart-Builder team had a great time at Glasstec in Germany last year and got to show our latest glass software to thousands of glass businesses from around the world.
27 August 2021
Is your pricing strategy costing you money?
Getting your pricing right can be complicated. Customers are price sensitive and everyone is looking for a good deal. Finding that sweet spot where you are consistently winning jobs while ensuring that you’re making a decent margin can be like walking a tight rope.
15 July 2021
Is now the right time for glass software?
All industries have had to confront the uncertainty of a global pandemic and plan accordingly to get through this challenging time. Most businesses have had to review their processes and look at how they can be as efficient as possible. We've helped many glass companies get more out of the resources they have as well as give them the tools they need to be more successful. We’ll look at some of the most important factors involved in choosing the right glass software for your business.