14 July 2017
Have you listed your glazing business on Google?
Getting your website to rank on Google is a problem that business owners from all industries, not just glazing, face. One free way you can appear front and center when someone searches for your business name is by listing your business, so it comes up on Google Search and Google Maps. If you operate locally, listing your business on Google is particularly important.
How it works
If you've listed your business, your contact details and chosen imagery will appear on the right-hand side on the search results page when people search for your business name:
This makes it much easier for prospects or existing customers to get hold of you or find your website. If they're searching from mobile they'll be able to call you instantly by tapping a button:
Great! How do I set it up?
Go to this link to get started: https://www.google.com/business
Fill out your business' contact information and if you like, tick the 'I deliver goods and services to my customers at their location' box. If you tick this, you'll be able to specify particular post codes or set a radius from your office of areas you serve.
Once you've added your business information, you'll need to verify that you own the listing. Google gives you a few options on how to do this, such as an instant phone call or a postcard in the mail.
Once you're verified, you can add the fun stuff that helps your Google ranking:
- Categories — pick a couple that most accurately describe your business services
- Business hours
- An introductory paragraph that describes your key services (great for SEO)
- Your logo and a few high quality photos
That's it! Your business listing should now be live, simply Google your business name to check.
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27 August 2021
USA Is your pricing strategy costing you money?
Getting your pricing right can be complicated. Customers are price sensitive and everyone is looking for a good deal. Finding that sweet spot where you are consistently winning jobs while ensuring that you’re making a decent margin can be like walking a tight rope.
15 July 2021
Is now the right time for glass software?
All industries have had to confront the uncertainty of a global pandemic and plan accordingly to get through this challenging time. Most businesses have had to review their processes and look at how they can be as efficient as possible. We've helped many glass companies get more out of the resources they have as well as give them the tools they need to be more successful. We’ll look at some of the most important factors involved in choosing the right glass software for your business.
19 March 2021
Creating an 'About Us' web page for your glazing business
Having an About Us page is an easy way to build trust in your glazing business and establish credibility with your website visitors — provided you do it right. Generally, consumers visit an About Us page on a company website to verify the legitimacy of the business so make sure you give them what they're looking for. We've listed a few features below that will make your About Us page become a useful resource for visitors to your glazing website.