24 May 2017
Don't let your glazing business go the way of the dinosaurs
We've discussed the importance of technology in glazing before, but today we're going to look at three specific areas that are important to customers: how they find you, how you quote them, and how they pay you.
Where are you spending your marketing money?
If you're relying on the phone book or other printed directories to get your name out there, you're missing out on valuable business.
Here are a couple of interesting statistics about Google searches from 2016:
- Google receives over 57,000 searches per second on any given day. (Source: Internet Live Stats, 2016)
- Google “near me” searches have increased by two times over the past year. (Source: Search Engine Watch, 2016)
- 72% of consumers who did a local search visited a store within five miles. (Source: WordStream, 2016)
That means the likelihood of someone searching for 'glazier near me' or a search term along those lines has doubled in the past year. If you are relying on printed directories, you could be the closest supplier to the customer and they'd have no idea how to find you.
Tips for glaziers:
- Check out SEO Made Simple: A Step-by-Step Guide, by SEO expert Neil Patel for how to optimize your site's Google rankings.
- Or Neil Patel's Google AdWords Made Simple: A Step-by-Step Guide if you're interested in promoting your site through paid search and advertising.
Still quoting or invoicing on carbon paper?
If you're still using carbon paper or NCR notepads for your quotes and invoices, you should start thinking about a more efficient solution. Customers, particularly younger ones who are used to carrying out transactions electronically, value the clarity and transparency that a computer-generated invoice provides.
Not only does a clearly laid out invoice benefit the customer, it's also in your interests. Your priority should be making it easy for customers to pay you, don't put up obstacles to receive your money! Clearly state payment terms and accepted methods, when the invoice is due, and break down the numbers to show labor, supplies, and tax separately.
If you're already using accounting software (such as QuickBooks or Xero), which you definitely should be to make your life easier, you'll be able to create invoices directly in the software. Or you could use our Smart-Toolbox software to manage each job from beginning to end, and sync it automatically with your existing accounting program.
Make payment easy
Whilst checks are still reasonably common in North America, their usage decreases each year and they are virtually obsolete in Europe, Asia and Oceania. With the proliferation of online payment systems, customers are more accustomed than ever to paying via their card (or phone), or entering their credit card information online.
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27 August 2021
USA Is your pricing strategy costing you money?
Getting your pricing right can be complicated. Customers are price sensitive and everyone is looking for a good deal. Finding that sweet spot where you are consistently winning jobs while ensuring that you’re making a decent margin can be like walking a tight rope.
15 July 2021
Is now the right time for glass software?
All industries have had to confront the uncertainty of a global pandemic and plan accordingly to get through this challenging time. Most businesses have had to review their processes and look at how they can be as efficient as possible. We've helped many glass companies get more out of the resources they have as well as give them the tools they need to be more successful. We’ll look at some of the most important factors involved in choosing the right glass software for your business.
19 March 2021
Creating an 'About Us' web page for your glazing business
Having an About Us page is an easy way to build trust in your glazing business and establish credibility with your website visitors — provided you do it right. Generally, consumers visit an About Us page on a company website to verify the legitimacy of the business so make sure you give them what they're looking for. We've listed a few features below that will make your About Us page become a useful resource for visitors to your glazing website.